In online marketing, positioning is a process by which internet marketers try to create a strong image or identity in the minds of their target market for its brand equity, online presence and product.
Why is your business different and what is it that make you stand out in the market place?
Is your online presence and brand equity that identify for your visitor what your expertise and image are, and this serve to differentiate you from your competitors?
In marketing positioning, your voice and online presence conveys the essence of your business precisely, and influences your prospects to check out your email and website messages and what you have to offer.
In other words, your brand or online presence has personality, just as everyone does. It is also the way in which marketers create a good and lasting impression in their customers' mind.
Positioning has something or perception you created in the mind of your targeted audience. Your prospects will perceive you in the market for your product or service in comparison of your competitors in the same industry or category.
The comparison will never cease even if your site is active or passive about the evolving nature of your business. But you can influence your online perceptions through strategic planning and actions.
Your personality, again produce a strong magnetism on your ability to offer a product of great value to your customers even though these products you had could be easily obtained from your competitors. For example, if you are marketing books.
You would be most happy to buy books from Amazon.com because it has branded itself as the "Biggest Bookstore In The World".
That is positioning at its best, because Amazon.com have cleverly positioned itself to be different and unique among the thousands of bookstore you can find in the web.
Amazon.com ensures that you will have a good time and a wonderful experience buying from them or just mere browsing through it.
Although there are different offering of definitions of positioning, probably the most common is: identifying a market niche for your brand, product or service utilizing traditional marketing placement strategies (i.e. price, promotion, distribution, packaging, and competition).
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