Copywriting Tricks That Really Work You have to be able to do more than write if you want to convert with your copy. It involves understanding your target market and showing them why you can give them the solution to their problems. The copywriting tactics that follow have been shown to produce good results. Whenever you're writing a copy, always remember that it's not about you.
It's about your prospect, your customer, people who will spend their money to buy your product. Your target audience wants to know how your product is going to solve a problem for them, not about what a great business person or leader (or whatever) you are. They want to hear how you or your product is going to help them. If you waste your limited space by going on and on about your own accomplishments you'll only be pushing away the people whose attention you need. It's essential that your copy does not have too many "I's" when it should be full of "you's." Many copywriters make the mistake of boasting their credentials in such a way that the prospect has no choice but to look at the competitor's product.
You should not save the part of your copy that really interests them (the benefits) till the end. Throughout your copy, your focus should be on your customer. Another copywriting principle is to tell people about the benefits your product offers, not a long list of its features and parts. No matter how good your product's features may be, the customer is only interested in what it can do for him. Your customers are more interested in hearing about what your product will do to help them than in how you created it. Just make sure that you list a benefit every time you mention a feature. Besides that, when your prospect talks about your product to his friends and family (word of mouth) he/she won't talk about the features but will only talk about how beneficial the product is. Remember, your features distinguish you from the competition, but your benefits actually make you stand out.
It's helpful to make use of bullet points to list your product's benefits. The third important tip is to use the P.S. or post script at the end of the sales letter to grow your sales. Once done the right way a few simples sentences can do the trick. The P.S is read by almost everyone according to various studies. Besides, most people will stop to read this little message, which keeps them on your page longer.
The post script should be a strong calling and a summarization of your entire offer. The real deal is to having your products benefits outlines for the prospect. It is 100% worth it but may take some time to fully master
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