الاثنين، 27 ديسمبر 2010

How to Market Your Restaurant Online Using Free Social Media Marketing Strategies

An incredible opportunity exists to market any restaurant using free online marketing strategies with the likes of Facebook, Twitter and other Social Media platforms. Many restaurant owners are quietly taking advantage of this new revolution. Large restaurant chains have employed dedicated professional online marketing staff to leverage the opportunity. Individual restaurant owners need to know about this.
Consider the Difference:- Advertising a restaurant to 5,000 people and paying thousands of dollars or having 5,000 people recommended to visit a restaurant by their friends completely free! Anyone who owns a restaurant or a small business really should look into this.
Viral online marketing for a restaurant is a great way to reach volumes of people in no time at all. Facebook for instance allows you to market to customers virtually free which means restaurant owners can really enjoy the benefits of online marketing instead of being worried about the cost involved with it.
Offering great incentives is a way to get customers and prospects to join (like) a restaurant Facebook page. There are various sorts of deals that one can offer to attract customers to the social media platform. For example free appetizers or desserts is one option.
Using Facebook as an example, the advantage of getting as many followers as possible is that the restaurant can market to them online for free through Facebook wall updates. Keeping in mind not to ignore other platforms like twitter for example, but Facebook is undoubtedly a very effective way to spread the message virally. Offering referral incentives to customers so that there is a deal in it for them to get others to try out the restaurant is another effective strategy. They can earn free meals or other items and the restaurant wins new customers as a trade off.
To start a restaurant's online marketing campaign the restaurant should commence with the people it knows. Friends and family can kick it off and then it can grow from there. Getting current customers involved too is smart and then they will let their contacts know about it. The snowball effect can become viral extending a message in a powerful and targeted way that would not be possible using traditional marketing techniques.
If you would like more information on this restaurant online marketing revolution please visit my website at www.facebookmyrestaurant.com
Steve Fenton is a retired Investment Banker who bought an established busy restaurant. With the help of John Dwyer (a marketing genius) they turned the business around almost quadrupling the profits within 18 months and selling the restaurant for a massive 7 figure sum. Visit our website at http://www.facebookmyrestaurant.com where you can learn how this was done and also receive 5 free wow factor marketing tips for your own restaurant or small business.

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