BenatDomyat: How to include bullet points and subheadings With Copywriting Tips by Yandary

in Marketing (submitted 2010-12-27)

Writing Copy That Brings in Real Profits Copywriting is the art of creating a stream of words that grabs the reader's attention. If you hope to succeed in Internet marketing, it's a skill that you need to spend time perfecting. There are several elements involved in creating effective sales copy.

Here are some tips which can help improve your copywriting skills. Don't overdo it when it comes to putting hype into your ads or sales letters. There are many good sales copies that get ruined because the copywriter used a lot of hype to push the product. If you have a product that's a good value, you can explain it's virtues without resorting to hype. Rather than boasting about your offer, tell your readers the real advantages they can gain from it. So be sure to have helpful information included in addition to a sales pitch. People are only looking at your sales copy because they want to learn something about your product so they can decide if they want it. People will trust you and your product if your approach is honest and down to earth. Apart from that, don't use a lot of bold and italics. It's all right to use such devices for special points you want to call attention to.

It's better, however, to limit your use of them. If you use such things too much, it makes people suspicious. This is far from the effect you are trying to achieve with your copy. Make your copy truthful and straightforward. If your copy is too hard on the eyes or brains of your readers, you'll lose them. Letting the reader know exactly what he or she is getting is your goal when creating your copy. Focus on highlighting your product's prime selling point. Don't confuse your prospect and beat around the bush. You want visitors to your page to buy the product, so show it in full. To accomplish this, your copy must state the obvious first then slowly elaborate. The mistake of dragging on the copy and making it dramatic is made by many copywriters today. From this the prospect will lose all interest which is never profitable. By staying to the point you'll cut down on a lot of fluff and your prospect will be clear about your product's benefits.

For an increase in sales the third tips should be followed, use the post script when ending your sales letter. If you get the post script right, you can increase your sales. Various studies have shown that almost everyone reads the P.S. Apart from that, it stops many people from leaving your page and once again reinforces the benefits of the product. Make the P.S strong and also summarize the offer.

If you want people to buy something or take any particular action, they have to first feel comfortable about doing this. Once people are brought into this comfort zone, their anxiety about making a purchase is lowered. Then making a sale becomes simple.